Caerus Holding started in 2008 as a wine distribution company with a presence in Singapore, India, Maldives as well as Malaysia. Today, it has evolved into a lifestyle company with a growing portfolio of unique F&B brands, each with a global footprint, an undeniable individuality and legions of fans worldwide. In 2012, the group diversified into the food business, welcoming the celebrated New York cake boutique and their world-famous Mille Crêpes – Lady M New York as their Singapore partner. Since then, they have established and grown Lady M’s presence in Singapore with five cake boutiques island-wide.

Spurred by Lady M’s success, while continually inspired by food trends from his travels around the world CEO Vijay K Pillai saw an opportunity to continue in this growth trajectory as the curator of food and beverage brands from around the world, and through long-term, meaningful partnerships with the right brands, to establish their presence in Asia, by way of Singapore. Despite a pandemic, Caerus Holding forged on with expansion into 2020 with Luke’s Lobster, a New York City-based seafood company and restaurant group specialising in sustainable seafood and Maine-style lobster rolls, Leckerbaer, a Danish confectionery brand from Copenhagen that specialises in Småkager, followed by the Asia debut of Mr Holmes Bakehouse, the San Francisco-founded originators of the ‘cruffin’ hybrid in July 2021.